Ford raptor very gay

This week will see Ford debut the Very Gay Raptor at the Goodwood Festival of Speed, performing its ongoing allyship with the LGBTQ+ community.

The appearance of Very Gay Raptor will help to start discussions with the aim of addressing the issue of discrimination in the automotive industry, and beyond. With this firmly in mind, Ford will be presenting live sessions of its new “Tough Talks” series from the truck bed of the Very Gay Raptor, hosted by Welsh rugby legend Gareth Thomas, the first openly gay rugby union player.

The discussion sessions are set to cover a range of topics around the subject, such as how the industry can help to create a culture of inclusion and will feature guests such as racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March – the son of the Duke of Richmond, who founded the Goodwood Festival of Speed and Goodwood Revival.

Ford’s Very Gay Raptor was created in in lead response to a negative social media comment. The response to the initial rendering of the sparkling gold Raptor with rainbow graphics was overwhelmingly p

Insight & Strategy | Ford: Very Gay Raptor

At the end of May , Ford promoted its unused Ranger Raptor Special Edition pickup truck in Europe with an action-packed, adrenaline-inducing video that showed the vehicle outpacing a landslide.

About two weeks after the video was released, one YouTube viewer commented that the colour of the truck was ‘very Gay’, suggesting that Ford paint it ‘BlackNGold [sic] or camo’ instead.

In response, on 25 June, Ford tweeted a digital animation of the Raptor decked out with a fresh rainbow and glittering gold paint job, along with the caption ‘Very Lgbtq+ was a compliment right?’, Happy Pride, and #VeryGayRaptor.

London-based agencies VMLY&R, MakerHouse and Hill+Knowlton Strategies, then worked with Ford to create the Very Gay Raptor pickup in authentic life and take it to the streets of Cologne, Germany, in celebration of Pride Day.

Results / According to the agencies, the campaign reached 22 million people and resulte

Title: VERY Lgbtq+ RAPTOR Brand: FORD Product/Service: AUTOMOTIVE Client: FORD Entrant Company: WPP FORD Agency: VMLYR / MAKERHOUSE / HILL + KNOWLTON Production Company: Makerhouse Editing Company: Makerhouse Sound Company: Makerhouse Creative Director: Julian Watt WPP Ford, Chief Resourceful Officer Europe Entrant Company Country: United KingdomRelease Date:Duration:Individual Credits:Josie Burns VMLYR Resourceful DirectorIndividual Credits:Joe Shields Makerhouse CopywriterIndividual Credits:Chris Love Makerhouse Artistic DirectorIndividual Credits:Richard Last Makerhouse Executive Artistic DirectorIndividual Credits:Hugo Faulkner Makerhouse Projet DirectorIndividual Credits:Jessica Weber Makerhouse Account LeadIndividual Credits:Jose Diaz Makerhouse DesignerIndividual Credits:Loren Colson Makerhouse ProducerIndividual Credits:Maider Oribe Makerhouse DesignerIndividual Credits:Hugo Van Den Doel Makerhouse Motion designerIndividual Credits:Jason Xeno

Very Gay Raptor

WPP Ford Team

Client: Ford of Europe

Ford’s Very Gay Raptor was developed as a reactive social post, calling out a homophobic comment describing Ford’s most ‘badass’ vehicle – the Ranger Raptor Truck as ‘very gay’.

After an overwhelmingly positive response to this ‘clapback’ calling for Ford to make it real, that’s exactly what we did. The Very Gay Raptor made its IRL debut at Cologne’s Christopher Street parade – alongside a group of Ford employees, as a symbol of Ford’s pledge to drive out discrimination. Within hours it was trending on Twitter and within two weeks had achieved + million social and media impressions.